Brand Essentials

For organizations who are ready for a cohesive, consistent look.​

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​Brand Essentials equips you with a recognizable, intentional, and adaptable visual kit that you can use confidently across your website, social media, and marketing materials without reinventing the wheel every time. 

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What’s included:

• Logo design

• Color palette

• Typography

• Mood board

• Ideal client profile

• Simple brand guidelines you’ll actually use

 

This is a good fit if:

• You’re starting fresh or outgrowing what you have.

• You want your business to look established and trustworthy.

• You’re tired of your visuals feeling scattered, mismatched, or unfinished.

 

This is not a good fit if:

• You’re looking for a hand-drawn, highly illustrative, or fully custom vector logo. My logo work focuses on strong, simple marks and type-based logos. If you want a logo that’s clean, flexible, and easy to use day-to-day, we’ll work well together. 

 

Success looks like: A brand that feels personal, high-quality, and easy to work with going forward.​

Ongoing Design Support

For those who want a go-to creative partner.

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Design needs don’t disappear once your brand is finished. New ideas come up, promotions pop up, and suddenly you’re back in Canva wondering if this still looks “right.”

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Ongoing Support is for business owners, nonprofits, and solopreneurs who want a creative partner they can rely on - someone who knows their business, handles projects efficiently, and keeps their visuals consistent.

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What's included:

• Monthly design support for needs such as social media graphics, email newsletters, website content management, impact reports, and other routine design projects

• Light guidance to keep things cohesive

• A simple, reliable working relationship

 

This is a good fit if:

• You don’t have the financial bandwidth to hire a full-scale marketing agency.

• You value consistency.

• You’re ready to outsource projects that will free up you/your team’s ability to serve in other areas.

 

Success looks like: Design support that feels trustworthy, relational, and efficient.

Focused Marketing Assets

For when you need one thing done well.

 

Sometimes you don’t need a full overhaul; you just need one piece to finally feel finished.​ Focused Marketing Assets are well-defined projects with a clear start and finish. 

 

Examples include:

• Website design or refresh

• Launch or campaign graphics – social media kits, email headers

• Client or donor welcome packet – cohesive PDF guide or printed packet

• Event materials – invitations, programs, signage

• Fundraising or promotional materials – flyers, postcards, mailers

• Presentation decks – polished slides for pitches, webinars, or meetings

• Downloadable resources – eBooks, guides, worksheets, checklists

• Single-product or service launch kit – graphics, mini landing page, and email assets

• Marketing templates – Canva templates for repeat use (social posts, email headers, reports)

 

This is a good fit if:

• You already have a brand in place.

• You know exactly what you need help with.

• You want something polished and thoughtfully done.

 

Success looks like: A tailored asset that fits your organization and supports your specific goal.